Language of The World

Language of The World

Language of The World

These are crafted letterforms which re-imagine communication on the internet through a society which focuses purely on the concept of growth. Combining English, Mandarin and Javanese, this new written language defines the words: Love, Blossom, Funny, Genuine, Super and Passion. This brief was evolved and became a gallery exhibiton piece in the student gallery!

These are crafted letterforms which re-imagine communication on the internet through a society which focuses purely on the concept of growth. Combining English, Mandarin and Javanese, this new written language defines the words: Love, Blossom, Funny, Genuine, Super and Passion. This brief was evolved and became a gallery exhibiton piece in the student gallery!

Role:

Poster Design, Visual Suite, App Design, Brand Design

Role:
Poster Design, Visual Suite, App Design, Brand Design

Industry:
AUB + D&AD Newbloods 2024

Duration:
Jan - May 2024

Industry:

AUB + Student Gallery

Duration:

Jan - Mar 2023

The Identity

The Identity

The new crafted letterform for: Super

The new crafted letterform for: Love

The new crafted letterform for: Blossom

The new crafted letterform for: Genuine

The new crafted letterform for: Funny

The new crafted letterform for: Passion

The Design Process

The Design Process

What's the brief?

What's the brief?

What's the brief?

"Reimagine the internet in a post-growth scenario"

Post-growth advocates for sustainability and well-being over economic output, urging rich countries to reduce activity while ensuring a basic level of consumption for all.


Trying to capture the entirety of the internet into a single project is a massive undertaking.
When we asked the question: "what is the internet", we found that it is a way to communicate.

Insights

Insights

Insights

From our research, we found a couple key bits of information:

  • Communication is the defining characteristic of the internet.

  • In this brief, we create our ideal vision of communication, and thus, the future.

    • In our group, we spoke 3 different languages between us, and crossing borders created this outcome.

  • A project evolves through people.

Inventions to promote higher levels of communication (Virtual Desk, Tone Communicators)

Illustration of Bournemouth high street blending inventions together in concept sketch

Positive words of the future

Cut and crafted new words

Submitted final project!

Upgraded project for Student Gallery Exhibition

I joined the BUMF gallery, a student-showcasing gallery which was part of BUMF magazine. In our first exhibition, I was able to show off my upgraded work to a variety of people where I turned the designs into A3, added extra soundwaves and all 3 translations of each word. There were so many questions and people interested in what I do. It was extremely validating, and made me want to do this sort of thing again. After this, I gained a large amount of respect for galleries, and especially as a student platform, the BUMF Gallery became a special place to me.

Throughout the academic year of 2022/23, I was the resident Graphic Designer for the Student Gallery. I started and helped in the re-brand, and while taking on a short-course, those two choices eventually leading to me becoming a Digital Content Creator writing about my experiences on the Student Story Website. Exhibiting this work here was crucial to my work as an artist, and was the catalyst for me to become something bigger than what I already was. I’m extremely grateful for this opportunity, because I might not be where I am without it.

Key Takeaways

Key Takeaways

Key Takeaways

  • We found success in creating a strong and simple idea to an almost impossible question. By cutting up words and crafting new ones, we went back to our roots as graphic designers.

  • Working on a project after hand-in because of passion is crucial. The exhibition evolved the experience: as admiration, interpretations and feelings outside of the classroom touched me, they showed me the impact and real effect of my work more than a grade ever could.