Atomic Habits Book Cover

Atomic Habits Book Cover

Atomic Habits Book Cover

As a reader of this book before the brief, I was ecstatic to create this entree to the Penguin Book Cover Competition for the Non-Fiction Book: Atomic Habits. This is a book about building and breaking any habit one step at a time. This visual identity takes inspiration from Lichtenburg marks created. This atomic change is the heart of this book cover and visual identity.

As a reader of this book before the brief, I was ecstatic to create this entree to the Penguin Book Cover Competition for the Non-Fiction Book: Atomic Habits. This is a book about building and breaking any habit one step at a time. This visual identity takes inspiration from Lichtenburg marks created. This atomic change is the heart of this book cover and visual identity.

Role:

Book Cover Design, Laser Engraving, Brand Design

Role:
Book Cover Design, Laser Engraving, Brand Design

Industry:
Penguin NonFiction Competition + AUB

Duration:
Jan - Feb 2024

Industry:

Penguin NonFiction Competition + AUB

Duration:

Jan - Feb 2024

Design Process:

Design Process:

The Identity

The Identity

Front Cover

Back cover

Book and Poster

London Underground Poster

Spotify Audio Book

Atomic Habits Website

Book Store takeover

Fonts + Licchtenburg mark illustrations

The Design Process

The Design Process

What's the brief?

What's the brief?

What's the brief?

"Design a book cover and branding for the non-fiction book Atomic Habits for Penguin Books"

Insights

Insights

Insights

Atomic Habits is a book for everybody, because anybody can form and break any habit.
Atomic Habits is about real change.

The book Atomic Habits is applicable to everything. Everything! The word is freeing and overwhelming. How do I show the power of an atomic habit? My answer was: Lichtenburg marks.

In every bit of design work I take on, I try to push the boundaries of my craft, and I was inspired to create a laser- engraved book cover inspired by Lichtenburg marks. This chemical reaction was the perfect way to display the power of an atomic habit.

The Turning Point

  • While researching atomic change, Lichtenburg marks(burning wood with high voltage electricity) look very similar to patterns found in both humans and plants. By collaging and transforming these marks, I could tell a story of change to show the power of an atomic habit.

Fractal burning layout sketches

Collage / inspiration for fractal burning pattern

Lazer Engraving Timelapse

Complete Book Cover

Key Takeaways

Key Takeaways

Key Takeaways

Learning a new craft was crucial to spreading message of this book cover and branding.

  • This visual can be applied to different things, much like the actual book. It can be interpreted as neurons activating, like how a habit is formed.

    • It can look like the roots of a plant growing, to nurture a new life.

    • It can be a chemical reaction, on wood and in the brain.

  • Laser engraving made this the execution of this concept possible, and I’ve grown a much stronger appreciation for it. I’m very proud of this outcome and I’d like to do more bookcover designs in the future.

Let's get in touch!

Let's get
in touch!

Let's get in touch!