Front Cover
Back cover
Book and Poster
London Underground Poster
Spotify Audio Book
Atomic Habits Website
Book Store takeover
Fonts + Licchtenburg mark illustrations
"Design a book cover and branding for the non-fiction book Atomic Habits for Penguin Books"
Atomic Habits is a book for everybody, because anybody can form and break any habit.
Atomic Habits is about real change.
The book Atomic Habits is applicable to everything. Everything! The word is freeing and overwhelming. How do I show the power of an atomic habit? My answer was: Lichtenburg marks.
In every bit of design work I take on, I try to push the boundaries of my craft, and I was inspired to create a laser- engraved book cover inspired by Lichtenburg marks. This chemical reaction was the perfect way to display the power of an atomic habit.
The Turning Point
While researching atomic change, Lichtenburg marks(burning wood with high voltage electricity) look very similar to patterns found in both humans and plants. By collaging and transforming these marks, I could tell a story of change to show the power of an atomic habit.
Fractal burning layout sketches
Collage / inspiration for fractal burning pattern
Lazer Engraving Timelapse
Complete Book Cover
Learning a new craft was crucial to spreading message of this book cover and branding.
This visual can be applied to different things, much like the actual book. It can be interpreted as neurons activating, like how a habit is formed.
It can look like the roots of a plant growing, to nurture a new life.
It can be a chemical reaction, on wood and in the brain.
Laser engraving made this the execution of this concept possible, and I’ve grown a much stronger appreciation for it. I’m very proud of this outcome and I’d like to do more bookcover designs in the future.
