Avian Bean

Avian Bean is a nonconformist Fashion Designer who aims to validate each individual’s unique expression. Each piece is a statement: gender-defiant, worn to be treasured, with the goal of spreading joy. The colorful, maximalist and high-quality clothing encourages customers to embrace their ‘childlike’ interests. The sheer fabrics and transparency across the clothing and brand are meant to reveal one’s ‘true identity’ underneath. Existing inside PVC, Resin, or as accessories, these childhood toys and characters are a part of the clothing. These visualize the designer’s transgender experience. The soft fabrics bring comfort, inspired by nostalgia, are reminiscent of blankets and toys.

 Fashion does not have to be masculine or feminine, one can embrace their inner child through bold colors, whimsy and joy!

Role:

Brand Design

3D+Motion Typography

Illustration

Industry:

Freelance Fashion Client

Duration:

April - July 2025

What's the brief?

What's the brief?

What's the brief?

Re-brand everything and uplift the brand of "AvianBean", a non-conformist Fashion Designer in Bournemouth.

Re-brand everything and uplift the brand of "AvianBean", a non-conformist Fashion Designer in Bournemouth.

Click here for detailed brief

Click here for detailed brief

Click here for detailed brief

Initial look at AvianBean exhibiting at Southamtpon ComicCon

Original Mood board

Picture of Avian with his clothing

Key Insight

Key Insight

Key Insight

The inner joy and whimsy exists inside the transparency and fun characters literally within his clothing.

The inner joy and whimsy exists inside the transparency and fun characters literally within his clothing.

Click here for detailed insight

Click here for detailed insight

Click here for detailed insight

The Identity

The Identity

The Identity

Through 3D Jello-type, and playful and whimsical illustrative characters found within the fabric of his clothing, AvianBean is able to create fashion pieces that are gender-defiant, worn to be treasured, with the goal of spreading joy.

Through 3D Jello-type, and playful and whimsical illustrative characters found within the fabric of his clothing, AvianBean is able to create fashion pieces that are gender-defiant, worn to be treasured, with the goal of spreading joy.

Click here for Key Takeaways

Click here for Key Takeaways

Click here for Key Takeaways

Business Card

Tote Bag

Moving Logotype

Bougie Clothing Tag

Linotype Stickers

Instagram Carousel

Illustrations on fabrics

Business card and jewelry!

Big Avian Bean sign!

Customer Purchases!

Stand at HyperJapan

The psychology behind the name: o•me

Trinkets!

Pigeon box and stickers!

Financial mobility

Stickers, pins, trinkets!

Making a sale

Lots of customers!

Avian Bean linotype logotype!

Let's get in touch!

Let's get in touch!

Let's get in touch!

©2025

©2025

©2025

5:47:26 PM

5:47:26 PM

5:47:26 PM

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