Avian Bean
Avian Bean is a nonconformist Fashion Designer who aims to validate each individual’s unique expression. Each piece is a statement: gender-defiant, worn to be treasured, with the goal of spreading joy. The colorful, maximalist and high-quality clothing encourages customers to embrace their ‘childlike’ interests. The sheer fabrics and transparency across the clothing and brand are meant to reveal one’s ‘true identity’ underneath. Existing inside PVC, Resin, or as accessories, these childhood toys and characters are a part of the clothing. These visualize the designer’s transgender experience. The soft fabrics bring comfort, inspired by nostalgia, are reminiscent of blankets and toys. Fashion does not have to be masculine or feminine, one can embrace their inner child through bold colors, whimsy and joy!
Avian Bean is a nonconformist Fashion Designer who aims to validate each individual’s unique expression. Each piece is a statement: gender-defiant, worn to be treasured, with the goal of spreading joy. The colorful, maximalist and high-quality clothing encourages customers to embrace their ‘childlike’ interests. The sheer fabrics and transparency across the clothing and brand are meant to reveal one’s ‘true identity’ underneath. Existing inside PVC, Resin, or as accessories, these childhood toys and characters are a part of the clothing. These visualize the designer’s transgender experience. The soft fabrics bring comfort, inspired by nostalgia, are reminiscent of blankets and toys. Fashion does not have to be masculine or feminine, one can embrace their inner child through bold colors, whimsy and joy!
Avian Bean is a nonconformist Fashion Designer who aims to validate each individual’s unique expression. Each piece is a statement: gender-defiant, worn to be treasured, with the goal of spreading joy. The colorful, maximalist and high-quality clothing encourages customers to embrace their ‘childlike’ interests. The sheer fabrics and transparency across the clothing and brand are meant to reveal one’s ‘true identity’ underneath. Existing inside PVC, Resin, or as accessories, these childhood toys and characters are a part of the clothing. These visualize the designer’s transgender experience. The soft fabrics bring comfort, inspired by nostalgia, are reminiscent of blankets and toys. Fashion does not have to be masculine or feminine, one can embrace their inner child through bold colors, whimsy and joy!
Role:
Brand Design
Brand Design
Brand Design
3D+Motion Typography
3D+Motion Typography
3D+Motion Typography
Illustration
Illustration
Illustration
Industry:
Freelance Fashion Client
Freelance Fashion Client
Freelance Fashion Client
Year:
2025
2025
2025
What's the brief?
What's the brief?
What's the brief?
What's the brief?
Re-brand everything and uplift the brand of "AvianBean", a non-conformist Fashion Designer in London.
Re-brand everything and uplift the brand of "AvianBean", a non-conformist Fashion Designer in London.
Re-brand everything and uplift the brand of "AvianBean", a non-conformist Fashion Designer in London.
Click here for detailed brief
Click here for detailed brief
Click here for detailed brief
Click here for detailed brief
Avian Bean's initial stand and branding
Original Mood board and business card
Client's Design Manifesto
Client's Design Manifesto
Client's Design Manifesto
Picture of Avian with his clothing
Key Insight
Key Insight
Key Insight
Key Insight
The inner joy and whimsy exists inside the transparency and fun characters literally within his clothing.
The inner joy and whimsy exists inside the transparency and fun characters literally within his clothing.
The inner joy and whimsy exists inside the transparency and fun characters literally within his clothing.
Click here for detailed insight
Click here for detailed insight
Click here for detailed insight
Click here for detailed insight
Key Turning Point
Type Choices
3D Type Experiments
Illustrative Character Process
Pattern Development
Business Card Versions
The Identity
The Identity
The Identity
The Identity
Through 3D Jello-type, and playful and whimsical illustrative characters found within the fabric of his clothing, AvianBean is able to create fashion pieces that are gender-defiant, worn to be treasured, with the goal of spreading joy.
After earning £350 at Southampton Comic-Con, AvianBean earned just over £2,000 at HyperJapan where my new designs were implemented!
Through 3D Jello-type, and playful and whimsical illustrative characters found within the fabric of his clothing, AvianBean is able to create fashion pieces that are gender-defiant, worn to be treasured, with the goal of spreading joy.
After earning £350 at Southampton Comic-Con, AvianBean earned just over £2,000 at HyperJapan where my new designs were implemented!
Through 3D Jello-type, and playful and whimsical illustrative characters found within the fabric of his clothing, AvianBean is able to create fashion pieces that are gender-defiant, worn to be treasured, with the goal of spreading joy.
After earning £350 at Southampton Comic-Con, AvianBean earned just over £2,000 at HyperJapan where my new designs were implemented!
Business Card
Tote Bag
Moving Logotype
Bougie Clothing Tag
Linotype Stickers
Instagram Carousel
Illustrations on fabrics
Business card and jewelry!
Big Avian Bean sign!
Customer Purchases!
Stand at HyperJapan
The psychology behind the name: o•me
Trinkets!
Pigeon box and stickers!
Financial mobility
Stickers, pins, trinkets!
Making a sale
Lots of customers!
Avian Bean linotype logotype!
