o•me
This is a visual identity for the breast abnormality scanning device by James Dyson Award Winner 'Dotplot'. In collaboration with Dyson Creative Team, Ben Charman, Alice Daniells, Morgan Heartley and I took on this incredible brief to create: O•ME
Role:
Packaging Design
App Design
Brand Design
Industry:
Dyson Creative
Duration:
Feb 20 - Feb 29
Design Process:
Initial Sketches from Dyson
Initial App Design from Dyson
Initial branding from Dyson
Existing Imagery from Dyson
Moodboards
Market Research
Target Audience User Persona
o•me name brainstroming
The psychology behind the name: o•me
o•me TikTok video
o•me device and app
o•me logos for different touchpoints
o•me apple watch
Instagram templates
Underground Poster Ad
Gym Poster
o•me Pop-up Trial Stand
Routine-based Posters
Calendar, Measuring Tape, Bag
o•me + Spotify Playlist