o•me
This is a visual identity for the breast abnormality scanning device by James Dyson Award Winner 'Dotplot'. In collaboration with Dyson Creative Team, Ben Charman, Alice Daniells, Morgan Heartley and I took on this incredible brief to create: O•ME
This is a visual identity for the breast abnormality scanning device by James Dyson Award Winner 'Dotplot'. In collaboration with Dyson Creative Team, Ben Charman, Alice Daniells, Morgan Heartley and I took on this incredible brief to create: O•ME
This is a visual identity for the breast abnormality scanning device by James Dyson Award Winner 'Dotplot'. In collaboration with Dyson Creative Team, Ben Charman, Alice Daniells, Morgan Heartley and I took on this incredible brief to create: O•ME
Role:
Packaging Design
Packaging Design
Packaging Design
App Design
App Design
App Design
Brand Design
Brand Design
Brand Design
Industry:
Dyson Creative
Dyson Creative
Dyson Creative
Year:
2024
2024
2024
What's the brief?
What's the brief?
What's the brief?
What's the brief?
Create a visual identity for the Dotplot
Create a visual identity for the Dotplot
Create a visual identity for the Dotplot
Click here for detailed brief
Click here for detailed brief
Click here for detailed brief
Click here for detailed brief
Initial Sketches from Dyson
Initial App Design from Dyson
Initial branding from Dyson
Initial branding from Dyson
Initial branding from Dyson
Existing Imagery from Dyson
Key Insight
Key Insight
Key Insight
Key Insight
Creating friendly graphics around everything showers with a smart product allowed us to find our niche and create the voice and brand of: o•me
Creating friendly graphics around everything showers with a smart product allowed us to find our niche and create the voice and brand of: o•me
Creating friendly graphics around everything showers with a smart product allowed us to find our niche and create the voice and brand of: o•me
Click here for detailed insight
Click here for detailed insight
Click here for detailed insight
Click here for detailed insight
Moodboards
Market Research
Target Audience User Persona
o•me name brainstroming
The psychology behind the name: o•me
The Identity
The Identity
The Identity
The Identity
Instead of scanning feeling scary like with other products, we made O•ME fit right into the "Everything Shower", turning it into something that fits into our target audience's routine.
Instead of scanning feeling scary like with other products, we made O•ME fit right into the "Everything Shower", turning it into something that fits into our target audience's routine.
Instead of scanning feeling scary like with other products, we made O•ME fit right into the "Everything Shower", turning it into something that fits into our target audience's routine.
Click here for details on The Identity
Click here for details on The Identity
Click here for details on The Identity
Click here for details on The Identity
o•me TikTok video
o•me device and app
o•me logos for different touchpoints
o•me apple watch
Instagram templates
Underground Poster Ad
Gym Poster
o•me Pop-up Trial Stand
Routine-based Posters
Calendar, Measuring Tape, Bag
The psychology behind the name: o•me
Tiktok & Snapchat Filters
o•me + Spotify Playlist
