UMUSIC AUTUMN
This is a visual identity centered around celebrating and cherishing our physical relationship with music! Ellis Roderick and I submitted this for D&AD 2024 to rebrand UMUSIC AUTUMN. Our version of the Universal Music Group UK festival at Roundhouse would include staff submitting songs to be played that night, all recorded onto a community playlist. Songs performed are pressed onto vinyl, while those not played are immortalized on cassette invitations.
This is a visual identity centered around celebrating and cherishing our physical relationship with music! Ellis Roderick and I submitted this for D&AD 2024 to rebrand UMUSIC AUTUMN. Our version of the Universal Music Group UK festival at Roundhouse would include staff submitting songs to be played that night, all recorded onto a community playlist. Songs performed are pressed onto vinyl, while those not played are immortalized on cassette invitations.
This is a visual identity centered around celebrating and cherishing our physical relationship with music! Ellis Roderick and I submitted this for D&AD 2024 to rebrand UMUSIC AUTUMN. Our version of the Universal Music Group UK festival at Roundhouse would include staff submitting songs to be played that night, all recorded onto a community playlist. Songs performed are pressed onto vinyl, while those not played are immortalized on cassette invitations.
Role:
Poster Design
Poster Design
Poster Design
Brand Design
Brand Design
Brand Design
Vinyl/CD Design
Vinyl/CD Design
Vinyl/CD Design
Industry:
AUB + D&AD Newbloods 2024
AUB + D&AD Newbloods 2024
AUB + D&AD Newbloods 2024
Year:
2024
2024
2024
What's the brief?
What's the brief?
What's the brief?
What's the brief?
Create a poster, invite, & visual suite for UMUSIC AUTUMN 2024
Create a poster, invite, & visual suite for UMUSIC AUTUMN 2024
Create a poster, invite, & visual suite for UMUSIC AUTUMN 2024
Click here for detailed brief
Click here for detailed brief
Click here for detailed brief
Click here for detailed brief
Modern Poster Blindness
Imagery of The Roundhouse
Physical Media Moodboard
Physical Media Moodboard
Physical Media Moodboard
Previous Posters
Key Insight
Key Insight
Key Insight
Key Insight
By cherishing the physicality of music to celebrate all UMG genres, we could make a look, language, system of interaction, and a brand for UMG's exclusive music.
By cherishing the physicality of music to celebrate all UMG genres, we could make a look, language, system of interaction, and a brand for UMG's exclusive music.
By cherishing the physicality of music to celebrate all UMG genres, we could make a look, language, system of interaction, and a brand for UMG's exclusive music.
Click here for detailed insight
Click here for detailed insight
Click here for detailed insight
Click here for detailed insight
Cattes, Vinyl and CD Prints
Exprimental First Round of Ideas
All Individual Posters
The Identity
The Identity
The Identity
The Identity
We created mass appeal across unique identities in visuals and typography. Vinyls and CDs scans, digitally overlayed and colored, took on a pop-art approach. Helvetica type, popular among people and businesses, was overlayed to mimic those same CDs and vinyls stacked on top of themselves.
We created mass appeal across unique identities in visuals and typography. Vinyls and CDs scans, digitally overlayed and colored, took on a pop-art approach. Helvetica type, popular among people and businesses, was overlayed to mimic those same CDs and vinyls stacked on top of themselves.
We created mass appeal across unique identities in visuals and typography. Vinyls and CDs scans, digitally overlayed and colored, took on a pop-art approach. Helvetica type, popular among people and businesses, was overlayed to mimic those same CDs and vinyls stacked on top of themselves.
Click here for details on The Identity
Click here for details on The Identity
Click here for details on The Identity
Click here for details on The Identity
Outside Roundhouse
UMUSIC AUTUMN Poster
Custom Vinyl
Casette Tape/Invitation
Full Casette Invitation
UMUSIC AUTUMN Custom Vinyl App
Back Entrance
Stairs and Hallways Visual
